Weekly report of electronic industry: the curtain of CES is about to open, focusing on the future de

Viewpoint of this week: this week is the first trading week, the gem index and electronic index are dazzling, rising by 4.52% and 3.85% respectively, while the CSI 300 index is down by 0.55% during the same period, with obvious polarization trend. We are firmly optimistic about the two main lines, apple and LED industry chain become the leading sub industries. We continue to be optimistic about the main investment opportunities of Apple industrial chain, led and chip localization.

First of all, we need to think about why emerging industries continue to rise at the beginning of the new year against the background of sluggish market, which shows that the market has further strengthened its confidence in the future investment prospects of emerging industries, and the demand for position adjustment can't wait. From the fundamental point of view, compared with media and software, electronics has a clear growth and low valuation. There are a large number of high-quality enterprises with strong international competitiveness that are expected to grow into international giants. Sanan optoelectronics, Lucent precision, Desai battery and other leading enterprises in the subdivision industry have a very clear growth path in the next few years, and are likely to continue to exceed expectations, with significant investment value, which can naturally lead to the pursuit of the market.

Secondly, on the issue of what to buy, we believe that the main line of investment should not be shaken. In the past 14 years, the main lines of electronics are apple chain, led and chip localization, and the market will also basically focus on these main lines. First, Apple's resurgence has become a reality. From the perspective of innovation strength of technology industry giants, apple is still the company leading the development of electronic industry. According to the news disclosed by the media, Samsung's next-generation flagship S5 lacks bright spots, and its major innovation is to follow Apple's fingerprint identification function. We think it is a high probability that Apple will regain the market share of Samsung in high-end smartphones. Apple will release two new iPhones this year, one with a 4.7-inch screen and the other with a 5.7-inch giant screen, according to Foxconn insiders, according to phone arena, a technology website. In addition, the two new iPhones will add a "secret" biometric technology, which means that they may follow the fingerprint scanner of the iPhone 5S, or they may adopt new eye scanning technology. In addition, Apple will release Iwatch to lead the wearable market. In the Internet era, Apple will still dominate in the era of big data by virtue of its platform advantages and the Trinity architecture of "software, hardware and network". The era of LED lighting is coming. From a global perspective, the penetration rate of LED lighting has entered the fast-growing Huangjin region. Ledinside predicts that the output value of LED lighting in 2014 will reach 17.8 billion US dollars, and the total number of LED lighting products shipped will reach 1.32 billion, growing 68% compared with 2013. The LED industry is entering a period of rapid growth. From the perspective of investment logic, the upstream chip industry that has entered a long business cycle has greater flexibility. Although San'an optoelectronics has risen sharply, we think its long-term development logic is clear. The expansion of the middle and lower reaches and wide band gap semiconductors are expected to bring new growth momentum and maintain the "strongly recommended" rating. In addition, through the communication with the middle and downstream packaging enterprises, the quality of dehour Runda and Huacan optoelectronic chips has been improved, and the investment opportunities also deserve high attention. We believe that the future LED chip is bound to be an oligopoly. Besides San'an, who will stand out in the chip field is an important issue worthy of attention in the LED industry in the past 14 years. With high-quality channel resources, downstream application manufacturers benefiting from the large amount of lighting market are also better investment targets of LED industry. We continue to recommend sunshine lighting, which has a double turning point of performance and valuation in 14 years. At present, the company has abundant orders and the production capacity is in short supply. We do not rule out that it will enter into Wal Mart and other new big customers in the future. We understand that the company is no longer satisfied with just being an OEM base for big foreign brands. In the future, it will vigorously expand its own channels and brand building, and there is a strong demand for mergers and acquisitions. After the impairment loss of the company's Indian subsidiary is withdrawn this year, the company will go into action next year with light weight. The performance flexibility is relatively large. The revenue of 14led business is far more than expected, and the investment opportunities deserve high attention. In addition, we investigated Foshan Lighting this week, and found that the proportion of LED revenue of the company has increased rapidly, the channel is high-quality, and the future is more flexible, which is also worthy of high attention.

CE is about to start, and it will become the biggest event in the electronics industry next week. From January 7 to 10, CES will attract more than 150000 visitors, and 3200 manufacturers from all over the world across 15 categories will bring the latest consumer technology products. They include large technology companies like Microsoft and Samsung, as well as small and unknown innovation companies. CES products will be extremely rich this year. Wearable intelligent equipment, smart home, deformation PC, curved screen intelligent machine, TV and intelligent car are expected to become the focus. Wearable intelligent equipment should be expected by everyone, and the most concerned one should be Google glasses; Smart watches, such as pebble, Qualcomm's toq or Samsung's Galaxy gear; And smart accessories like Fitbit and jawbone, which encourage healthy life, are gradually infiltrating into the market. But in CES this year, more manufacturers will join the war. Google, apple and Microsoft have yet to disclose their own smart watch designs. That may change since Apple patented the curved screen. At the same time, it is rumored that Sony may also release the next generation of smart watches at this year's ces. The biggest obstacle for smart watches is that there is no product that allows users to make full use of the functions of smart phones on their wrists. There is no doubt that there is still a lot of room for smart watch development. There is no doubt that CES will show some forward-looking products in 2014. We believe that the "smart home" industry chain is worthy of investors' attention. Smart home has penetrated from traditional household appliances to door locks and lighting, laying a foundation for building a smart home Internet of things in the future. We believe that 14 years will be the first year for the outbreak of smart home, and the relevant theme market has not yet been fully explored. We suggest that we pay attention to companies such as Hejing technology, heertai and Neusoft carrier.